Christmas by the Numbers

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Facts and figures which are present behind the economy of the holiday season.

$707.5B
Holiday retail sales in 2018, a 2.9% increase over the same period in 2017, but falling below forecasts.

Source: National Retail Federation

$126B
Online holiday sales in 2018, a 16.5% rise over the year-earlier totals. Average daily online revenue reached $2.1 billion, exceeding $2 billion for the first time. The highest day for online sales revenue was Cyber Monday, while the lowest day for online sales was Dec. 24.

Source: Adobe Digital Insights

$727.9B-$730.1B
The forecast for holiday sales this year, an increase of between 3.8% and 4.2% compared with 2018.

Source: National Retail Federation

$1,047.83
The average amount consumers expect to spend this holiday season, up 4% from last year’s expected average of $1,007.24.

Source: National Retail Federation

530,000-590,000
The number of temporary workers expected to be hired during the 2019 holiday season. Retailers hired 554,000 temporary workers during the 2018 holiday season.

Source: National Retail Federation

32.8M
The number of real Christmas trees purchased in 2018, a 20% rise over the previous year. The average price was $78, an increase of 4%.

Source: National Christmas Tree Association

23.6M
The number of artificial trees bought in 2018, a 12% increase. The average price was $104, a decline of 3%.

Source: National Christmas Tree Association

$21.6B
The value of toy sales in the United States in 2018, compared with $22 billion in 2017, a drop of 2%. The decline comes after four consecutive years of growth. Action figures and accessories were the most popular category, followed by dolls.

Source: The NPD Group

$137
The average amount Americans plan to spend on pets this holiday season.

Source: SunTrust National Financial Confidence Poll