Cinemark Colonel Glenn and XD movie theater to reopen August 14

Only a select few of Cinemark’s movie theater locations will be reopening as a “test-and-learn” process.

LITTLE ROCK, Ark. — Cinemark Holdings, Inc. will be reopening some of its theaters on August 14, including its Colonel Glenn 18 and XD location.

The reopening is an expansion of the company’s test-and-learn process, which will help define the training, communication and implementation of all cleaning and sanitization protocols and new technology, as it prepares for the comprehensive opening of its U.S. circuit.

Upon reopening, guests will be able to enjoy “Comeback Classics” at a special price of $5 for adults and $3 for children. Concession prices will be temporarily reduced as well.

Tickets can be purchased at cinemark.com.

You can also find more information about the reopening, including enhanced protocols, location-specific opening dates and hours, the film schedule, and more on their website.

According to the company’s release, the theaters will be following the health guidelines provided below:

  • All theatres will reopen with staggered showtimes to maximize physical distancing.
  • Seat-Buffering Technology will automatically block seats adjacent to a party upon ticket purchase.
  • Face masks are mandatory for all guests within the theatre and may only be removed for eating and drinking in the auditoriums.
  • Cinemark is substantially raising the fresh air rate in its building HVAC systems by adding purge cycles and constantly using supply fans to increase total volume of fresh, outside air flowing into our theatres. All theatres utilize MERV filters in its HVAC systems.
  • Cinemark vacuums are equipped with High Efficiency Particulate Air (HEPA) filters identified to be effective in trapping at least 99.97 percent of microscopic particles, including COVID-19.
  • All public and high-touch spaces, such as concession stands, door handles, drink stations, self-ticketing kiosks, benches and restrooms will be thoroughly sanitized every 30 minutes using products identified by the EPA to be effective in eliminating COVID-19.
  • Each auditorium will be disinfected every morning, and all handrails and occupied seats, along with those on either side, will be sanitized between show times.
  • For additional assurance, there will be seat wipes and ample hand sanitizer available for customer use.
  • Auditoriums will have limited capacities that meet or exceed local ordinances.
  • Cinemark has streamlined its in-theatre ticket verification processes, no longer requiring digital ticket holders to carry a paper ticket, and moviegoers purchasing tickets at the theatre will no longer need to hand their printed ticket to an usher. All are encouraged to purchase tickets online and use contactless payment methods for a more contact-free experience.
  • Guests who are not feeling well are asked to stay home, and Cinemark will gladly provide a full ticket refund.
  • To help reduce potential contact between cash and food-handling areas, cash payments will not be accepted at the concession stand. However, each theatre will have a designated area where cash will be accepted, and gift cards will be available.
  • There will be plenty of in-theatre signage that will encourage moviegoers to practice proper physical distancing as well as showcase the new protocols involved in The Cinemark Standard.