ABC Financial Services Changes Name to ABC Fitness Solutions

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ABC Financial Services of Sherwood on Thursday announced it has changed its name to ABC Fitness Solutions, part of new branding effort to affirm its place in the health and fitness industry.

The privately held company provides gym management software and membership services to commercial and franchise health and wellness facilities. It recently purchased Trainerize of Vancouver, which makes a mobile fitness product, and GymSales, an international provider of fitness sales management tools.

“Our reputation for excellence and commitment to customer service has earned us the trust of nearly 16,000 clubs and over 150,000 fitness professionals globally,” Bill Davis, ABC’s president and chief executive officer, said in a news release. “With the introduction of ABC Fitness Solutions, we are solidifying our unwavering commitment to propel the industry to the next level of fitness. 

“Our holistic club management solution provides leading capabilities for growth, profit center optimization and operational efficiency in an integrated suite that reduces total cost of ownership and simplifies technology operations.”

ABC is owned by Thoma Bravo of Chicago, which purchased the company in 2017.