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The Elite Core family of companies is moving their national headquarters from Conway to Greenbrier this spring and opening a new event center there.
Owned by Chris Ward and Trey McClurkin, the companies consist of multiple e-commerce operations catering to the live entertainment and musical instrument industries.
Elite Core, the flagship brand, manufactures and distributes high-end equipment for live events, concerts and productions, with a wide range of notable clients that include Monday Night Football, the Los Angeles Lakers, Luke Bryan and Paul McCartney.
The company will be occupying 50,000 SF of office, production and processing space. It will bring a workforce of 40-plus to 112 S. Broadview St. in Greenbrier.
In addition, the complex at 112-120 S. Broadview St. has been renamed Broadview Square.
The property will also house Herschel Hall, an event center for weddings, banquets and company parties. The center will be renovated. Inside, it will have a 200-seat auditorium, an upscale reception hall, a full kitchen plus bridal and groom suites.
The central southern section of the center’s exterior will be converted into a lawn for outdoor movies, concerts, fairs and other community events. The southwest corner is being converted into a food truck park, with spots for multiple food trucks, covered seating areas and parking.
Herschel Hall will begin booking events this spring. Plans for the food truck park and event lawn are expected to move forward by the end of the year.